Everyone’s been sharing them lately. Closeup shots of recipe videos without cooks or video hosts dishing out banter. They are clean, simple, fast and look simplistic. They are changing the way we consume recipe videos. No Nigella Lawson, no Jamie Oliver, no Sanjeev Kapoor. I too have become rather fond of these quick-paced clips and have shared a few on my own Facebook timeline.
How are they different from good-old recipe shows on TV?
Well, these videos have been created for the Internet. They are very succinct and make cooking, baking, grilling look like a piece of cake. Their shareworthiness comes from the fact that they make — delicious-looking food that always seemed to be the expertise of top chefs — appear so easy to dish out.
At a time where viral dog and cat memes are competing with celebrity selfies and Kim Kardashian’s Internet breaking photographs, you have to give it to these publishers for creating their own space on the Internet. Short attention spans of online audiences have ensured that the makers stick to snappy videos that are usually anything between 30 seconds to 2 minute long.
Here’s a list of some of the most popular recipe video publishers on Facebook.
Launched: July, 2015
About: Food that’ll make you close your eyes, lean back, and whisper “yessss.” Snack-sized videos and recipes you’ll want to try.
- By: Los-Angeles based BuzzFeed Motion Pictures
- What I like about them: Their closing lines: Oh Yes! after every dish is ready and being devoured. They even have Tasty Junior for kids. Niche and delicious.
Launced: December, 2015
About: Food porn and sick recipes by UNILAD.
By: Manchester-based network UNILAD
What I like about them: Their dessert videos make me want to cheat my diet.
About: INSIDER food is the place for all things food-related, including recipes, hacks, good eats, and more.
By: Business Insider, NYC
What I like about them: Besides recipes, they are a great place to see the latest fancy trends at restaurants around the world.
The Recipe Network
About: Explore new and different ways to approach food. Learn new recipes, get expert kitchen tips, meet international chefs & experience new restaurants.
By: Waiting for their website to launch and give us the details
What I like about them: They have some really awesome, popular and classical Indian recipes.
Launched: August, 2015
About: Hebbar’s Kitchen is all about Indian & Udupi cuisine. Learn interesting recipes in snack-sized videos and recipes you’ll want to try
By: Melbourne-based Archana Hebbar
What I like about them: Great for Indian snacks and South Indian classics.
If you are looking for more proof these food videos are a hit… check these pages out