Some of the awesome work we do at @dna (www.dnaindia.com)

1. We are experimenting with social media. Isn’t it awesome that all our reporters are on Twitter? And we were the first newspaper to actually carry Twitter handles with bylines!

You can find our reporters using lists.


The lists are currently WIP and we keep adding reporters/photographers/subs/bureau chiefs to them.

We do use it to RT our reporters and are increasingly using it to break news, a lot of which is local and hyperlocal like announcing when trains are slow or accidents on the Mumbai-Pune expressway.

We’re also using Twitter to interact with our readers and be less bot-like. Newspapers need to reply to their readers as much as they can and that’s what we try to do, everyday.

We’re also following readers. This often gives us insight into what they’re thinking/reading/talking about. These ideas and trends are taken to the edit meetings everyday, where our editors like to track what content is popular. It’s a measure of what is the kind of content that people want to consume, read.

Other stuff we’ve tried: Vine videos.

a. Sneak peek into the making of DNA special women’s day edition http://vine.co/v/bH9jtFB2aAK 



b. The making of Shane Watson by @dna chief illustrator Sudhir Shetty https://vine.co/v/bwxjjWwPlmw


2. Our app, dna it is #win because not just does it link to videos but also offers other multimedia content. The idea is to offer readers content that makes news stories more interesting. And  this interestingness could be anything.

For example, my colleague Ateeq Shaikh who reports on infra got this video (http://www.youtube.com/watch?v=t-mNxtd08hA) a preview of the Eastern Freeway which we linked to his story that was carried in print. When users scanned the photograph we carried in the newspaper, they were linked to the video of what the freeway looks like before it was inaugurated.

Another example is when my colleague Hemant Padalkar shot this video clip of the Mahim building demolition http://www.youtube.com/watch?v=kMCvwLzsRms which we linked to a demolition photograph carried in print.

Then there are journalists who take that extra effort to make their stories come alive. Take Yogesh Pawar for instance. He shot and edited a video feature http://www.youtube.com/watch?v=sI-u37Y-_AA that was linked — using the dna it app — to his story on World Music Day.

Today, journalists don’t just find stories and write them. Their roles are changing.

Today, journalists have to find stories, fact check, write, edit, publish and publicize.

And no, it doesn’t end there.

You often get feedback, comments, praise and brickbats. Some of which needs to be added to your story to make it better.

This very process of bettering the story is beautiful.

I can keep updating it and updating it because stories are living beings. They grow and thanks to the Internet, can be edited.

I have learnt so much in the past few months about journalism.

Web journalism is addictive.

It’s like Twitter.

I post something, amplify it, wait for reax and watch a drama unfold.

I also like writing and posting on the web because it lets me be creative. I can add everything from Instagram photos and Vine videos to tweets, infographics etc.

3. Our website is the first newspaper website in India to have a responsive and dynamic design. What this means?

Responsive: Well, you can view it from practically any device and it will shrink or expand to fit to the screen.

Dynamic: Hit refresh and you’ll see a new bunch of stories everytime.

That, I think is pretty cool.